A legacy that’s hard to show
Kitchens, bathrooms, flooring, cabinetry and 3D design, a heritage that runs through some of Canada’s most prestigious rooms, and a product range to sell. All of it needed to feel premium, not crowded.
KLVRSelected work№ 002
Case study · Design & renovation · Ottawa
Estra Design
An Ottawa renovation studio founded as Estra Flooring in 1971, with installations at Rideau Hall, Parliament Hill and the National Gallery of Canada. Their website had to feel as considered as their work, and sell fixtures and flooring too.
- Client
- Estra Design Inc.
- Since
- 1971 · Ottawa, Ontario
- We built
- Website, portfolio, online shop
- Live at
- estradesign.com ↗
01 · The brief
Fifty years of craft. Online.
Quiet luxury, clear paths
A dark, editorial site in serif and gold, where the photography does the talking. Every page leads to one of three next steps: book a free consultation, browse the work, or shop.
02 · The tour
Walk through the live site.
- Arrival
Where craft becomes art.
A warm, lived-in kitchen photograph under a serif headline, with the address, phone number and two clear choices: begin your project or view the work.
- Services
Every space, reimagined.
Kitchen renovations, bathroom remodels, luxury flooring, custom cabinetry, 3D design and renders, and fixtures, as one calm list from concept to installation.
- Heritage
A legacy of craft and prestige.
From Estra Flooring in 1971 to Rideau Hall, the Rideau Club, a Parliament Hill committee room and the National Gallery of Canada, told as a timeline.
- Proof
Numbers, then the work.
Fifty years in business, a thousand projects, five-star reviews and four iconic installations, straight into a gallery of transformed spaces.
- Portfolio
Let the rooms speak.
A photo-led gallery of kitchens, baths and living spaces, the strongest argument the studio has, given the most room.
03 · In the pocket
Built for the phone.
04 · What’s inside
A studio and a shop.
Concept to installation
Kitchens, bathrooms, flooring, cabinetry, 3D renders, fixtures and full renovations, each with its own story.
A timeline since 1971
- Founded as Estra Flooring
- 1990s Rideau Hall
- 2000s Parliament Hill
Spaces transformed
A full gallery of kitchens, luxury baths, hardwood and spa-inspired ensuites.
Online store
Bathroom essentials, luxury vinyl and tile, cabinets and shop-by-finish, with order tracking and shipping.
Reviews and numbers
Client reviews on the page, alongside fifty years, a thousand projects and four iconic installations.
Free consultation
Book a visit, call the studio or send an inquiry, with the address and opening hours always close by.
